FAQS

SSL (Secure Sockets Layer) is a security protocol that encrypts data exchanged between a user’s browser and a website, ensuring that sensitive information like personal details and payment information is transmitted securely. It’s crucial for protecting your users’ data, improving trust in your website, and enhancing your site’s SEO rankings, as search engines favor secure websites.

Improving your website’s search engine ranking involves several strategies, including optimising your site’s content for relevant keywords, ensuring your website is mobile-friendly, improving page loading times, and securing your site with SSL. All of our packages provide this out the box. Additionally regularly updating your content, acquiring backlinks from reputable sites, and ensuring a good user experience can also significantly impact your rankings.

Website speed is crucial for user experience and search engine rankings. Faster websites reduce bounce rates and encourage visitors to explore more pages, which can lead to increased engagement and conversions. To improve website speed we optimise image sizes, leverage browser caching, minimize HTTP requests, and use a content delivery network (CDN) to reduce the distance between the servers and the user. The result is a fast responsive experience for your visitors. 

A mobile-friendly website should have a responsive design that adjusts seamlessly to fit the screen size of any device, easy-to-use navigation, fast loading times, and touch-friendly buttons and links. It should also have readable text without needing to zoom and accessible menus to ensure a good user experience on mobile devices. We ensure your site looks as good on mobile as it does on desktop. 

The frequency of updates depends on your industry, the nature of your website, and your goals. However, regularly updating your website with fresh, relevant content can improve your search engine rankings and keep your audience engaged. For blogs, updating once a week can be effective, while core website pages might require less frequent updates, unless there’s new information to add or changes in your business offerings.

Lightspeed hosting servers provide exceptional performance and speed for WordPress websites, enhancing the user experience through faster loading times. This speed is crucial for SEO, user engagement, and conversion rates. Lightspeed’s advanced caching capabilities also reduce the load on the server, ensuring your site remains fast and responsive even during traffic spikes.

A CDN significantly improves website speed and availability by caching content at multiple locations around the world. This means that regardless of where your users are, they receive data from the closest server, reducing latency and speeding up content delivery. A CDN also helps protect your site from DDoS attacks and sudden traffic surges, maintaining availability and security.

Wix and Squarespace offer user-friendly platforms for building websites without extensive technical knowledge. However, when comparing the ongoing monthly costs associated with these platforms to a bespoke design service, the expenses are quite similar over time. The key difference lies in customisation and personalisation. A professional designer provides a tailored website that precisely fits your business identity, needs, and functionality requirements, which template-based platforms can’t match. This bespoke approach enhances your brand’s online presence and caters to specific customer interactions, setting you apart from competitors.

While Shopify is a popular platform for launching e-commerce sites due to its ease of use and integrated features, it operates within a closed environment that can limit your control over SEO and site customisation. This restriction can hinder your site’s ability to rank highly in search engine results. Opting for a custom-designed e-commerce site on WordPress, for instance, offers the freedom to implement SEO best practices, tailor your site’s functionality and appearance to your exact requirements, and avoid the limitations imposed by a proprietary platform. In the long run, this approach fosters a stronger brand identity and a more engaging user experience, potentially leading to better conversion rates and customer loyalty.

In today’s digital landscape, DIY website builders like Wix, Squarespace, and Shopify make it seem easy to create a website. However, the value of a professional designer cannot be overstated. A designer offers more than just a unique website; they bring expertise in user experience, SEO strategies, and custom functionalities that DIY platforms cannot fully provide. This tailored approach ensures your website not only stands out aesthetically but also performs optimally in search engines and meets the specific needs of your target audience. Ultimately, investing in professional design services results in a sophisticated, bespoke website that reflects your brand’s ethos and appeals directly to your customers, distinguishing your business in a crowded online marketplace.

The frequency of updates depends on your industry, the nature of your website, and your goals. However, regularly updating your website with fresh, relevant content can improve your search engine rankings and keep your audience engaged. For blogs, updating once a week can be effective, while core website pages might require less frequent updates, unless there’s new information to add or changes in your business offerings.

Yes, should you already possess a web address and email address, it’s possible to continue using them with your new website. We will initially construct your site using a temporary address. Upon completion and your readiness to launch, we will undertake the necessary adjustments to redirect your existing addresses to the new site.

Your selected website package determines the initial quantity of designed pages included in your site’s construction. For additional designed pages beyond this limit, there is a single charge of £36 plus VAT per page. Opting for a more comprehensive package initially often proves more cost-effective than acquiring extra pages individually.

The appropriate number of pages for your website can vary significantly, as it depends on the unique needs and structure of your business. While there is no mandatory page count, typical expectations for a website include a homepage, an “About Us” page, a section detailing your products or services, and a contact page. For enhanced visibility and search engine ranking, consider creating individual pages for each product or service you offer.

We do not employ pre-made design templates. When you commission a website through us, it will be designed from scratch to meet your specific requirements. Our approach ensures that each website is a unique creation, tailored to the client’s needs. Once your website is live, you will have full control to manage and update it via the Website Editor.

The website creation process is designed to be straightforward and efficient. Initially, we request a 50% non-refundable deposit to commence your project. Following receipt of the deposit, we arrange a session to complete the brand insight survey with you, allowing us to gain a comprehensive understanding of your business and design preferences.

Subsequently, we begin developing the initial draft of your website on a temporary web address, typically within 5 to 10 working days after finalising the survey. This draft is a fully functional version of your website, ready for you to review and suggest any modifications you deem necessary. We are committed to refining the design based on your feedback until you are completely satisfied.

After you approve the design, the next step is the pre-live or live phase. During the pre-live stage, you have the opportunity to make final adjustments to the content yourself. Before transitioning to this stage or going live, we require settlement of any remaining balance. Upon payment, we provide you with the login credentials for the Website Editor, enabling you to make any last-minute changes.

Once you’re ready and confirm, we finalise the process by publishing your website live on your chosen web address, marking the completion of the project and the beginning of your new online presence.

After we receive your detailed brand insight survey responses, the initial design and development of your website’s first draft is typically completed within 5-10 working days. In cases where Logo Design is part of your package, we aim to finalise it within the first 5 working days. The overall timeline can vary based on the number of revisions required for your designs. To minimise the need for multiple amendments, we advise dedicating ample time to filling out your brand insight survey, ensuring you provide comprehensive information for our design team.

Our brand insight survey is a key tool in understanding your preferences and requirements, ensuring we are aligned with your vision for the new website. However, it’s understood that the first draft might not always immediately meet your expectations. There’s no need for concern if this occurs; the initial draft serves as a starting point for further refinement. We anticipate the need for revisions and are prepared to make adjustments to align with your satisfaction. Our commitment is to work diligently until you are pleased with the outcome. We do request that any feedback remains within the scope of what was initially discussed in the brand insight survey and that communication is constructive. Together, we will address and resolve any concerns to ensure your website meets your standards and expectations.

Your involvement in the design process is primarily shaped by how detailed you are in completing the brand insight survey. This survey lays the groundwork by capturing your brand essence, design preferences, and site functionalities, significantly steering the initial design direction. A thorough completion of this survey minimises the need for constant back-and-forth, making your role more about providing specific feedback on drafts and finalising the design. Essentially, the depth of information you provide upfront through the survey directly correlates to a smoother design process, requiring less effort from you beyond key feedback moments.

Yes, you have the option to cancel your website project at any stage during the build process. However, the financial implications of cancellation depend on the timing. If you decide to cancel after we’ve delivered your first draft, you’ll be required to settle the remaining balance of the website build, which typically amounts to the remaining 50% of the project cost. On the other hand, if you choose to cancel before we’ve produced the first draft, you will forfeit your initial 50% deposit but will not be obligated to pay the remaining balance.

What is the policy if I decide to cancel or close my account?

Should you decide to part ways with us, we understand and aim to make the closure process as smooth as possible. To initiate the cancellation, simply reach out to us through your preferred method: email us at goodbye@tartanrobot.com, give us a call at 07960 915 153, or use our live chat feature.

We request that you provide us with a 7-day notice before your upcoming monthly fee is due, to ensure a seamless transition. During this process, we’ll work with you to set a specific closure date, and your account will officially close on that agreed date.

If circumstances change and you wish to return, reactivating your account and website is typically possible. A small reactivation fee applies, but we’re here to help you get back online whenever you’re ready.